How To Buy Your First Stock Option – for Individual Investors!!

 

 

A Step-by-Step Plan and Strategy for Buying Stock Options!

Fellow Investors & Traders,

First of all "Congratulations".  What you are about to find out in these next few pages of information is exactly the same methods and process that I use to make profits from buying “Stock Options” just about every week!!

The first thing that you should do is take a little time to read the “FREE” online classes that I recommended at www.888options.com.  For now just concentrate on the “Basic” class to get a understanding of what stock options are, and how they work.  As you have more time you can read through the other FREE classes and information at your convenience and learn some of the more advanced strategies.  

For now, we’ll keep it “simple” and to the point!  Don’t try to get fancy with any of the complicated strategies such as “straddles”, “butterfly” and “credit spreads”!

Just concentrate on the basic strategy of buying a simple “CALL” option or a simple “PUT” option.  Those other strategies are much more complex and take an extreme amount of understanding in order to make them profitable! 

Your goal is to “Keep It Simple”, do your research, buy your stock options ahead of any significant up-coming events, then take your profits (close out your positions) to make your “CALL” or “PUT” options successful. 

So….lets get started!

The simple strategy that I’m going to talk about in this step-by-step plan is how to buy a “Call” option (which gives you the “right”, but not the obligation to “buy” the stock at a particular price for a specific amount of time)!  The other simple strategy is how to buy a “PUT” option (which gives you the “right”, but not the obligation to “Sell” the stock at a particular price for a specific amount of time.   Both of these type options are explained in the FREE Basic class as you have read, so I’m not going to go over the details, but let me know if you have any questions after completing this step-by-step plan and I’ll be happy to help you out any way I can. 

Step 1. Print out and read my special strategy report “One of The Best Stock Market Strategies”!  You can find it in the same section where you clicked on this step-by-step plan.  Read it – follow the advice and try it out on a few papertrade test scenarios and see how your profits add up.

Step 2. One of the most important tools you will need is a good Stock Price Calculation Program to help you get prepared to understand the calculations for how much your stock options will costs, how much profit you can make and also how to figure when to exit a position if your plan doesn’t work out the way you intend. 

I’ve developed a great calculation program that handles all of the tough calculations and makes it really easy to see all of the different calculations quickly and easily for both regular stocks and “stock options”.  I highly recommend you download a Free Trial version – try it out and see first hand how easy the program works!  Everything is included and there are help screens to tell you exactly what to do.

Step 3. You need to have a brokerage account in order to buy stocks or stock options, so you need to get that setup as soon as possible.   My favorite brokerage company is “OptionsXpress.com. I use that brokerage account for most of my major transactions. I think you will also find it to easy to manage and understand. They also have quite a few additional features to help you gain more knowledge and understanding about stock options.   Their fee costs are one of the lowest for stock option transactions.

One of the nice features is the “Funds Transfer” function that you can setup to transfer funds between your bank account and your brokerage account. Once you set it up you will be able to transfer funds in one business day and see the funds in your account the next day – and also transfer funds from your brokerage account back to your bank account for funds to be available the next business day.  The instructions are easy to understand and follow, so you shouldn’t have any problem.  Of course there are several other brokerage firms that you can choose from, but if you want a recommendation – I would go with OptionsXpress.com!  

Step 4.  Fund your account. After you have your brokerage account setup -- transfer some investment money to your brokerage account to use for buying your stock options.  You can start with as little as $150 (that is what I would recommend to start with, you certainly can start with more  -- $500 - $5000 would allow you to buy a larger amount), but $150 would be just fine! After you have transferred your funds into your account, normally it takes 2 business days for the funds to be available for stock option buying.  This is standard, other brokerage firms take longer to make the funds available, so I’m just making you aware now – it’s no big deal…this will give some extra time to look for buying opportunities for those 2 days!

Step 5.  Look for buying opportunities.  This is where the “rubber meets the road”. Now you have got everything in place to start preparing to find good solid buying opportunities. Look for companies that are leaders in their industry, have a great product or service that businesses want and need. Doing the research to find out when these companies are due to report earnings and preparing to make a buy on one of the listed stock options for the company are the important tasks in this step.

How to find the right stock option opportunity to buy:

Not every company will offer stock options or have stock options available on the open market for individual investors to buy. The best approach is to look at some of the major corporations (good solid companies) that have been around for years and have a good solid product/service that businesses have used and will continue to use in the future.  If you need a start, you can see my “Top 2010 Investments List” for some ideas.

Here is the link:  http://www.newstocksoftware.com/Top_2010_Invstmnts.htm

Of course you can choose others beside the ones listed, but my Top 2009 Investments list are the stocks that I regularly pick from to buy their stock options  and follow on a weekly basis.

When you are first starting out, I would recommend you choose no more than “5” stocks to track and research.  Any more than that can get to be time consuming and you don’t want to have so many that you spend to much time trying to keep up with everything.  Keep it simple – look for one or two opportunities a week and you will do fine!

How do you pick which stock option to buy?

This is a question that you will ask yourself just about every week! The good thing about stock options is that you have “multiple” stock options to choose from.  The normal stock shares have “1” company stock symbol assigned to the company! The stock options for the company are assigned for each “month” at different prices referred to as a “Strike Price”.  The first thing you should do is decide which company you want to invest. Then do some research and find out if there are any significant upcoming events (such as company earnings) and also read the latest news items to help you determine which way the stock price could potentially move in the next few days.

Go to the “Quote” section after you log into your online account and look up the “CHAIN” view to see the available stock option symbols associated with the available “Strike Prices”!  The way I pick which option to buy is to first decide if I’m going to buy a “CALL” option (if I think the stock price will be going up in price) or if I’m going to buy a “PUT” option (if I think the stock price will be going down in price).  Then I generally buy the stock option with the ‘Strike Price” closest to the actual stock price. Normally there will be more price movement with stock options that are near the actual stock price, which are referred to as  (in-the-money or  near-the-money).

If there is a major upcoming event (like the company earnings report),  I usually look to buy the “CALL” options for that stock because I am anticipating the stock price will be heading higher – and the stock options that I plan to buy should also go up in value. If I think the stock price will be heading down, I buy one of the “PUT” options. That’s my strategy and it works!

Once you have some practice this will become an easy exercise and your potential profits can be generated quickly as the stock price moves higher when you have a “CALL” option position at the right time! Staying with the “CALL” option strategy as you first start buying stock options  -- look for opportunities that could potentially be heading higher and buy the “CALL” options to capitalize on the price rise, then take your profits before the options expire!!!  That is why you buy the stock options! 

Remember, all equity stock options expire on the 3rd Friday of every month.  So…make sure you keep up with your positions and stay aware of the 3rd Friday of every month.  Your brokerage firm will also have the expiration date information list on your account information, so you will notice it in plan sight!

How do you enter the transactions?

OptionsXpress.com has a great “help” section on the “Trade” screen that shows you exactly what (and how) to enter your stock option information. I will cover the main points here to get you started!  

 Click here to see the actual Trade Screen!

Every stock option has a “symbol” just like the actual stock symbol itself, so the first thing you will want to know is “the stock option symbol”!  If you are using “OptionsXpress.com, you can find the stock option symbols under the “Quotes” tab – then select “Chains” and enter the actual stock symbol (Ex. AAPL) in the entry field under “Symbol”. When you press enter all of the available stock options for the current month will be displayed and if you want to look at future months stock option symbols you will be able to see those too.

 Click here to see a real stock option example screen!

The available “CALL” stock options will be on the left side. The available “PUT” stock options will be on the right side.  If you click on one of the stock option symbols you will see the detailed information about that particular stock option.

Here are the steps to make your complete “Buy To Open” stock option transaction.

1.      You need to find the Stock Option Symbol and enter it in the “Option Symbol” entry field.

2.      Select “Buy To Open” as the Action.

3.      Enter the Quantity.  (How many do you plan to buy)?

4.      Click on “Limit” and enter your limit price.   Note: Always enter a limit price which specifies the price that “You” want to pay for the stock option. If you choose “Market” you may not get the price you expect, so always use the limit price and set it yourself so you know exactly what price you want to pay.

5.      Click on “Preview Order” and review the order instructions you have entered. If everything is correct, click on “Place Order” and the transaction will be sent to the market to be filled.

6.      Monitor your position if it gets filled at the limit price you specified. 

7.      When to take profits?  That’s always a good question and the answer is “whenever you get ready”!!  It’s your money, it’s your gain and you decide when to take profits or let your position continue to trade up.  If you have a big gain, you should probably take some profits and bank the money – there is nothing wrong with taking profits at anytime. That is  my approach,  so don’t be afraid to take your profits!!

How to close your position and take the profits!

Here are the steps to make your complete “Sell To Close” stock option transaction and lock in those stock option profits.

1.      Go to your “Open Positions” and find the stock option you want to close.

2.      Click on “Trade”.

3.      The Option Symbol will be entered automatically, and the Action “Sell To Close” should also be automatically selected.  If not, select “Sell To Close”.

4.      Click on the round radio button option next to “Limit $” and enter the limit price you want.

5.      Click on “Preview Order” and review the order instructions you have entered. If everything is correct, click on “Place Order” and the transaction will be sent to the market to be closed.  At that point your transaction will be completed when the status has changed to “Filled”!

6.      Now you can use the Stock Calculation Program to quickly calculate your profits.

If you have to take a loss on a particular stock option, you simply use the same transaction information to close out your position and limit your losses.

The Final Step.  Now it’s up to you to put all of this into action. There is money out there in the stock market to be made, you have to define a plan to get it and use a strategy that works consistently.  It takes a little bit of work and it will be well worth the effort when you take the profits!  Stick with buying the “CALL” options as your main strategy – use the “PUT” options  strategy when you recognize a high  probability that the stock price will be heading down. Usually this is due to some negative event or negative news and you can take advantage of that by using “PUT” options and capitalize on the share price trading down.

I generally try to find stock options in the price range of .35 cents to $1.75 that I think has the potential to increase significantly in value over the next few days or weeks.  Also, depending on if I’m researching some of the more volatile companies (like AAPL, BIDU, FSLR, GOOG,  GS, MON, PCLN,  POT, RIMM,  or X ),  I might consider paying for a higher priced stock option (Over the $2.00 range), because there will generally be much more price movement with these type of companies. 

“Planning,  “Research” (researching your information to find good opportunities) and “Timing” are the keys to making a good decision to buy stock options (and which stock options to buy).  Once you have everything setup, looking for good stock option opportunities will be the main activity to concentrate on. 

A. Planning:   You have to plan for the upcoming opportunities (Ex.  You want to buy Apple Inc. stock options next week). 

B. Research:   Do some research to find out what’s happening with Apple Inc. over the past week, and if any special events (earnings date, or any anticipated product announcement news) is expected to be released soon.

C. Timing:   Decide when best time to take some investment positions ahead of any particular event  to capitalize on the anticipated price movement (if you anticipate the stock price to move higher – buy the CALL Options – if you anticipate the stock price to trade down – look to buy the PUT Options)!  Generally when a stock price has a big price run upward over several days or a week (on good earnings news, upgrade, or new product announcements) investors will start to “take profits” and the share price will start to trade back down.  Timing is really important in todays market environment, you need to “price track” and know what’s happening with company events in order to know when to buy into your position.     

The best time to start planning and looking for low-cost stock options is at the beginning of the month through the third week of the month!  That’s when stock option prices are mostly lower and potentially provide a better entry point with less cost.  Do some “stock option price tracking” on AAPL, GS, or FSLR at the beginning of the month compared to what the prices were 2 weeks earlier (you can see this in the historical pricing information in your OptionsXpress account).

I have posted a section on my website with examples of some previous low-cost stock options from  top quality companies bought ahead of earnings.

 Click Here!  to see real examples of some low-cost stock options that turned into nice profits gains.  That’s why I look to buy the “Stock Options” instead of the actual shares.  These same examples will occur again over the next earnings time frames for these companies – that’s when you will have another opportunity to plan ahead and look for “low-cost” stock options ahead of earnings or any special upcoming events.

Now that you’ve seen these examples of how to find low cost stock options – the one thing you will need is a easy way to calculate these type of costs and projected profits.

You need to have a good, simple, easy to use stock price calculation program that quickly performs all of your potential price calculation scenarios so you will see first hand what your projected costs, percentages, gains or potential loss would be before you place your buy transactions.  My Stock Calculation Program is an excellent tool to handle all of your stock price calculations quickly and easily. 

Follow my weekly M.T.T. Quarterly Newsletter for some good ideas to consider.  Make notes of important dates for the companies that you are considering (Ex.  Company Earnings Dates),  keep up with company  news events (which affect how the stock price will react) and practice some different scenarios using my stock price calculation program to help you see where your profit or loss opportunities would be! This is a great tool to practice with and get a feel for making real stock option buys!

You can take the 7-day FREE Trial (with no cost) to play with the calculation tools, then order your full version copy to have for a complete program of tools for all your future buy opportunities.

Click here! To see all of the Software Program Advantages! 

If you have not taken the 7-Day Free Trial! Download your free copy today -- play around with some calculations and see how much simpler the program makes all of your cost, profit and exit planning calculations.

See the 7-Day Free Trial link on the homepage!  www.newstocksoftware.com

If you have any questions or need some “one-on-one” guidance to help with your research and planning, let me know – I work with stock options every week and continuously look for opportunities -- I’ll respond as quickly as I can!!!! 

To your success!

Jimmie V. Smith
markettrading@juno.com



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