Stock Options Pricing Strategy

 

 

Fellow Investors & Traders,


Today we are going to talk about one of the most important aspects of buying Stock Options.

“Stock Option Prices -- What Price should you pay for a particular Stock Option”.

I will try to explain the strategy I use as simply as I can.  The first thing I do when trying to determine what price I want to pay for a particular stock option is to look at the activities of what is going on with the company that I want to buy.  Is the stock price on a up trend or has it been trading down for some reason? That is what you need to know.

Next, I look at the different  “Strike Price” stock options to see what price they are currently valued and write down the current price of the stock options that I am interested in potentially buying.

I generally track the price for a day or so to see if the market is moving higher or lower from that price.  This is where your research/due diligence comes in – taking into consideration what’s going on in the stock market and within the company itself.  Is it trending up or trending down?

Example,  Apple Inc.  is one of my top picks for buying stock options, so I generally keep up with the company events, news announcements, earnings date and what price the stock shares are generally trading at.  If the news events are positive for the company, I will buy the “CALL” Option contracts in anticipation of the overall stock option prices to move higher. If there is negative news announcements or events I will look to buy the “PUT” Option contacts instead. 

Here’s what your planning tasks should be. 

1.      What company stock option are you looking to buy?

2.      Are you buying the “CALL” Option or “PUT” Option contracts?

3.      Which “Strike Price” Option are you considering?

4.      You have to pick a “starting point price” so that you can have a price to compare against when you are considering a price you would like to buy the option.   This is part of the research/due diligence activities that will help you determine if you are buying at the right time or not and possibly paying to much.  Example, I wanted to buy AAPLE Inc.  AUG $155 “CALL” Option. I noticed it was trading at $6.50 at the time I wanted to buy it.  I didn’t buy it at that price --  instead I wrote down the price of $6.50 on my sheet of paper as a reference point for the AAPL AUG 155 “CALL” Option.  The next day the stock option price had traded down under $6.00.  After it traded down a little more (around $5.50), I decided that the price had a high probability of moving higher very shortly within a few days as positive news of a price target upgrade was announced.  That was the “advantage”.  I was satisfied with paying $5.50 for the Options and willing to wait for the price to trade back up.  Several days later the stock option price started to trade higher as I anticipated and I closed that position at $14.00 for a nice profit.   Click Here!  to see the actual profit screen!

After reviewing all the considerations I mentioned – the one question you will have to answer is: “Are you satisfied with the price you have decided to pay for buying the stock option”?

If you are satisfied with paying that price, then go ahead and place your limit order for the price you want. If your limit order executes (gets “Filled”), monitor your position in anticipation of potential profits.  Take your profits before the option expires or when you have a nice gain.  That is the goal of buying stock options. Your outlay of money is much less than buying the stock shares, on the other hand you have a limited amount of time to take your profits or limit any losses.

If you are anticipating a potential big price move in the stock option, the premium price you will have to pay should not be a great concern – you will expect to have gains shortly, so your goal should be to make sure you get in position before the stock option price starts to trade higher.  That is what will make it worth the cost!

Take some time to practice this strategy. Here are a few stocks that have good stock option activity to practice with.  (AAPL, AMZN, BIDU, FSLR, GOOG, GS, IBM, ISRG MA, NDX, PCLN, POT, RUT, SHLD, WLT, WHR WYNN, X).

Now,,,to recap how to practice.  Do your research on few of these companies to find out what is going on. Look for any upcoming events, earnings or news announcements that could potentially give you an advantage to making a decision on when to buy. Decide to buy a “CALL” Option or “PUT” Option. Pick one of the “Strike Price” options that would give you the best opportunity to make a profit. Write down the stock option price and track it for a day or two to get a reference point. Decide if you want to buy the option at that price or a lower price depending on the information you found and the overall stock market trend (is it going up or is it trading down due to some negative news)?

Take your time and evaluate each stock option consideration and always do the research first before you try and pick a price to buy. Example, I follow AAPL (Apple Inc. ) regularly to see what is going on with the company – and look for positive news events and upcoming earnings announcements.  When they announce important news events, the stock price trades higher (and so does the stock option prices). This will help give you an advantage to know if you should buy the “CALL” Option or “PUT” Option based on the positive or negative events affecting the company.  This is exactly the same activity I use every week.  Once you get started practicing it will become easier to understand and find good buy opportunities.  

Try to buy stock options that are “in-the-money” or “near-the-money”. These are the stock options that will generally have greater price movement. You may have to pay more in terms of the premium price and the trade off will be the benefit of a larger price movement as the option price moves higher. 

Remember this…….Stock options that are “out-of-the-money” will start to lose value as they get closer to expiration, unless there is some significant news or event that sparks a rise in share price. That is why I mentioned the consideration of buying stock options that are “in-the-money” or “near-the-money”. These options will generally not have as much value loss as the timeframe gets closer to expiration.

Just like other strategies – “It’s All About Timing” – and Planning!  That’s the key to getting in position to take advantage of stock price movements whether you are buying the “CALL” Options or buying the “PUT” Options for the stocks that you pick.  You have to look for the opportunities and using my weekly newsletter information can help you get started with your research. 

You need to have a good, simple, easy to use stock price calculation program that quickly performs all of your potential price calculation scenarios so you will see first hand what your projected costs, percentages, gains or potential loss would be before you place your buy transactions. 

My Stock Price Calculation Program is a excellent tool to handle all of your stock price calculations quickly and easily for “CALL” or “PUT” Options.  You can take the 7-day FREE Trial to play with the calculation tool, then order your full version copy to have for a complete program of tools for all your future buy opportunities. Click here! To see all of the Software Program Advantages! 

If you have not taken the 7-Day Free Trial! Download your free copy today -- play around with some calculations and see how much simpler the program makes all of your cost, profit and exit planning calculations.

See the 7-Day Free Trial link on the homepage!  www.newstocksoftware.com

If you have any questions or need some “one-on-one” guidance, let me know – I work with stock options every week and continuously look for opportunities.

To your success!

Jimmie V. Smith
markettrading@juno.com





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